Oxbridge Baby case study

Oxbridge Baby is a popular YouTube channel for preschool children. They decided to make their own mobile app with exclusive video content. 

The Oxbridge Baby app has been designed for preschool children, toddlers, and kids of all ages to provide a fun, ad-free, and safe environment to help encourage a gentle learning experience through our wonderful videos that little ones love to watch time and time again.

Watch the best videos that are loved by millions of children on YouTube, which are now available in one amazing app!

App features:

• Offline mode: The Oxbridge Baby app allows you to download episodes to your device to watch offline anytime, wherever you want.

• Custom Playlist: Create a custom playlist with the videos your little one loves to watch again and again. You can also press the 'Play All' button and watch all the videos back-to-back.

• Video Collections: video collections include Learn to Talk, Funky the Green Teddy Bear, Nursery Rhymes, Fairy Tales, Sounds for Kids, Jazz Baby, Classical Baby & Old MacDonald.

• Parental Controls: Via a number code protected parent's area you can find more information about Oxbridge Baby, control downloaded content and subscribe to the app.

• Auto-renewing subscription with monthly and yearly options.

• iPad support (upscaled).