Whitepaper Media case study
Whitepaper is a popular Mexican business media. Auditory of this media: CEOs of Mexican tech companies. This project aimed to transfer the web and newsletter format into a convenient mobile app.
Whitepaper editors prepare unique content for their readers. Unavailable elsewhere, and made from a well-researched, factual, journalistic lens. Relevant content: five-ten minutes that it takes you to read the Whitepaper content is part of your professional growth, making you a more educated person who knows more than others.
The original website of this media is built on a zero-code service ghost.org. After some research, we discovered that Ghost doesn't have a RESTful API. Without a proper API, we can't build a mobile client. It took some time to research all possible options and workaround, chatting with support, and... no luck.
You don't know this founder. If he says that he needs an app, it means that the app has to be built. So we decided that we could develop our own backend mediator, who'll be taking articles from Ghost admin API and working as an API provider for our app. And... it worked well!
We made multiple iterations, improving our solution. Today, we have a robust solution as a mobile app for your Ghost-powered website. The mobile app supports:
users login
paid/free users content
webhooks with realtime content updates
advanced HTML articles reader
podcasts integration
native ad banners system to sell ad spaces inside the app
publication in the AppStore/GooglePlay.
And all these are powered by native mobile solutions: Swift & Kotlin.
Just drop us a message if you want a mobile app for your website.
Your users deserve it!
UX scheme
Client's Feedback
Hj Barraza
Head of Growth at Whitepaper.mx
“The project resulted in quantifiable improvements in customer loyalty and perceived value of our subscriptions. This was evidenced by a significant uptick in engagement metrics, with a notable increase in daily active users on the mobile iOS app. The app quickly became the preferred platform for our audience to interact with our content. Additionally, there was a marked reduction in subscription cancellations, indicating higher customer satisfaction. User feedback highlighted the app's convenience and user-friendly interface as key factors in their enhanced experience. These outcomes collectively demonstrate the project's success in elevating our brand's digital presence and deepening customer relationships.
The most impressive aspect of this company was their extraordinary ability to blend technical expertise with a deep understanding of our business needs. Their unique approach to problem-solving, which combined innovation with practicality, stood out. Additionally, their commitment to customer service was remarkable – they were consistently responsive and adaptable, making it feel like they were an extension of our own team. This level of dedication and the ability to seamlessly integrate with our operations was both impressive and unique, setting them apart from other service providers.”
App Demo
