Startup founders usually don't have enough time to read all the essential books in the startup industry. That's why we decided to continue the series of short summaries of the essential books for startup founders. In our opinion, after the "Lean Startup," the second most important is "The Mom Test," and here's why.

How not to make the next useless app. A brief guide to Customer Development

Before you start building a new product, make sure that it is not useless.

Customer DevelopmentJoshua KeplerMay 31, 2019customer development, mistakes, startup

Who is your customer? How to find it out

You don’t understand the problem you’re solving until you realize who you are solving it for.

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